Connecture, Inc. is adding its trusted DestinationRx® brand to Connecture to enable health plans and insurance agencies using Connecture technology for Medicare shopping, quoting and enrollment to benefit from the positive reputation DestinationRx has earned throughout the industry over the years. Acquired by Connecture in 2013, DestinationRx is highly regarded as the pioneer in drug pricing technology and paved the way for becoming the Medicare market leader. With price transparency of utmost importance in plan selection, ConnectureDRX solutions pair many of the 61 million Americans on Medicare with their best fit Medicare plans.

ConnectureDRX technology supports the more than 100 health plans nationwide that own the largest Medicare market share. These health plans boast 95% of Prescription Drug Plans, 82% of Medicare Advantage Plans and 65% of Medicare Supplement Plans in the U.S. (Source: Mark Farrah membership data). Many organizations also rely on ConnectureDRX drug data to source, compare and determine drug prices and trends for news reports, articles and more.

“Adding the DRX® name to the Connecture® brand visibly demonstrates our vast experience in the Medicare market, understanding of compliance and expertise in digital shopping, quoting and enrollment,” says Grant Hoffman, EVP of Connecture, a Harris Healthcare company. “We are deeply committed to the Medicare industry and are proud to say we know what matters to our customers and the beneficiaries they serve.”