As the saying goes, “It’s a lot less expensive to keep a current customer, than to acquire a new one.” And every customer is unique. So, how do we make sure each one sticks with the same health plan brand as their commercial or employer-provided plan once they retire?
In an ever-changing marketplace, innovative technology and strategies will help keep your members with you.
Staying connected is critical.
Connection requires delivering the right information at the right time. Reach out early to members with best fit plan options based on their health history and medicine cabinet. And, make sure you connect with at-risk members who may be checking out their options as they browse for a new plan due to a rate change or other plan changes.
Members have options and connections can be difficult to maintain over time. Personalization and consistent communications can help with this effort.
With today’s technology, it is possible to have a person-to-person connection with every health plan member. ConnectureDRX’s healthcare consumer-buying behavior surveys show that the more personal and authentic the relationship, the more indispensable the relationship becomes.
The right tools are necessary to support personalization.
Personalization requires knowledge of demographics, plan and drug data and combining them all into a retention tool that is primed for proactive member outreach. With pre-loaded information into a system specifically designed to handle aging into Medicare, transitioning from commercial insurance to Medicare and managing at-risk members, the connection has a better chance of staying firmly in place and the likelihood of switching plans is reduced.
Now that you have the tools to personalize your connection, with the right messaging, all you have to do is reach out at the right time to keep the connection alive.
Click here to learn more about Medicare Retention Suite.