Geisinger Health Plan Signs Multi-Year Deal with Connecture to Expand Strategic Partnership

Feb 21, 2018

BROOKFIELD, Wis.— Feb. 21, 2018 — Connecture, Inc. (OTCQX:CNXR) and Geisinger Health Plan announced today that they have signed a multi-year contract to significantly expand their current business partnership. Specifically, the companies will roll out a more comprehensive technology solution that builds on the initial Medicare-shopping platform Connecture launched for Geisinger Health Plan in 2012. The new system will provide web-based shopping and enrollment for Geisinger’s Medicare Advantage, Small Group and Individual & Family products along with digital quoting tools for brokers and call center agents.

Geisinger is one of the largest health services organizations in the country, and includes Geisinger Health Plan, which currently serves over 583,000 members in various communities throughout Pennsylvania and New Jersey. In addition to market-leading decision-support functionality for members, the extended partnership with Connecture offers Geisinger’s brokers more flexibility with a tablet-based application for mobile quoting, field enrollment and member acquisition. It also includes a customized data and analytics package to help Geisinger improve application conversion, completion rates and renewals.

“Expanding our current partnership with Connecture makes perfect sense to us, especially given our previous successes together in the Medicare market,” said Chris Fanning, chief sales and marketing officer at Geisinger Health Plan. “As we continue to scale across all lines of business, we wanted a partner that would not only grow with us, but also have the flexibility to integrate with our claims and CRM systems, so we can add more value to both our members and brokers. Connecture was our first choice in tackling these goals.”

“Geisinger has always been a forward-thinking partner, carefully incorporating both innovation and diligence into their market strategy,” said Connecture President and CEO Jeff Surges. “Together, we’ll continue to build on that winning approach with richer data-driven processes that not only help Geisinger deepen their relationships with brokers and call center agents, but also ensure their members have an easy and meaningful experience getting the personalized coverage they need.”

For nearly two decades, Connecture has worked hand-in-hand with payers, CMS, brokers and government agencies to create quoting, shopping, enrollment and engagement products that help people confidently enroll in their best-fit health plan. Connecture’s smart technology drives improved acquisition and retention while also helping health plans with their strategies around reducing costs, increasing member loyalty and enabling them to retain members through every stage of life.

About Geisinger
Geisinger Health Plan, begun in 1985, is headquartered in Danville, Pennsylvania. The plan serves approximately 583,000 members in Pennsylvania. Coverage is available for businesses of all sizes, individuals and families, Medicare beneficiaries, Children’s Health Insurance Program and Medical Assistance recipients. For more information, please visit

About Connecture
Connecture (OTCQX:CNXR) is a leading web-based consumer shopping, enrollment and retention platform for health insurance distribution. Connecture offers a personalized health insurance shopping experience that recommends the best fit insurance plan based on an individual’s preferences, health status, preferred providers, medications and expected out-of-pocket costs. Connecture’s customers are health insurance marketplace operators such as health plans, brokers and exchange operators, who must distribute health insurance in a cost-effective manner to a growing number of insured consumers. Connecture’s solutions automate key functions in the health insurance distribution process, allowing its customers to price and present plan options accurately to consumers and efficiently enroll, renew and manage plan members.

Media Contacts:
Mark Gilger
Public Relations Coordinator
Geisinger Health Plan

Jeff Hyman
Marketing Director