Farm Bureau Health Plans Selects Connecture to Launch Health Insurance Quoting, Shopping and Enrollment Platform

Feb 1, 2018

BROOKFIELD, Wis. — February 1, 2018 —Connecture, Inc. (OTCQX: CNXR), a provider of web-based information systems used to create health insurance marketplaces, announced a partnership with Farm Bureau Health Plans to implement a new shopping and enrollment platform for its members in Tennessee that offers individual and family health coverage along with Medicare Supplement products. The partnership also provides digital quoting tools for the health plan’s agents and representatives. Farm Bureau Health Plans launched the first phase of its implementation prior to the annual open enrollment period (OEP) last fall and has already processed more than 4,900 applications.

Farm Bureau Health Plans, a membership organization and proud affiliate of the Tennessee Farm Bureau, was founded in 1947 as a not-for-profit organization for the purpose of providing healthcare protection to farmers and rural Tennesseans. Today, more than 180,000 Farm Bureau members take advantage of its quality health and dental plans. Now, through Connecture’s smart technology, members can shop and apply for a full range of medical insurance and ancillary options available to them in their areas – including dental, vision and short-term medical – based on their specific needs and financial situation.

“Our goal was two-fold, as we wanted to implement a solution that would give our members an improved and responsive navigation as well as provide our representatives greater flexibility when quoting and applying,” said LeAnn Tice, Chief Operating Officer at Farm Bureau Health Plans. “With Connecture, we achieved that goal and now have a platform that will grow with our business and give our customers a consistent online solution.”

“Healthcare consumers have a lot to consider when it comes to selecting their best-fit coverage. At the same time, health insurers are doing everything they can to streamline the quoting and application process in order to attract new business,” said Connecture President and CEO Jeff Surges. “We’re proud to help Farm Bureau Health Plans implement intuitive, powerful technology that solves for these issues, while keeping them ahead of an ever-changing healthcare market.”

About Farm Bureau Health Plans
Tennessee Rural Health Improvement Association (TRHIA) and TRH Health Insurance (TRHH) are branded as Farm Bureau Health Plans (FBHP). FBHP is a Columbia, TN-based company exclusively focused on providing quality, affordable health care coverage for its members. FBHP offers an extensive range of coverage options for both the under 65 and over 65 markets, including traditional membership plans, short term care, dental, dental/vision, Medicare supplement plans and Medicare Part D Prescription Drug Plans.

FBHP was founded in 1947 as an affiliated service company of the Tennessee Farm Bureau and is a distinctly separate organization from its sister company, Farm Bureau Insurance of Tennessee which provides automobile, homeowners, property and life insurance products. A designated FBHP representative is available to provide personalized customer service in each of the 180-plus Farm Bureau offices across the state of Tennessee.

About Connecture
Connecture (OTCQX: CNXR) is a leading web-based consumer shopping, enrollment and retention platform for health insurance distribution. Connecture offers a personalized health insurance shopping experience that recommends the best fit insurance plan based on an individual’s preferences, health status, preferred providers, medications and expected out-of-pocket costs. Connecture’s customers are health insurance marketplace operators such as health plans, brokers and exchange operators, who must distribute health insurance in a cost-effective manner to a growing number of insured consumers. Connecture’s solutions automate key functions in the health insurance distribution process, allowing its customers to price and present plan options accurately to consumers and efficiently enroll, renew and manage plan members.

Media Contacts:
Anita Nisbet
Marketing and Communications Manager, Farm Bureau Health Plans
931-560-0041, Ext. 6219

Jeff Hyman
Marketing Director, Connecture