CONSUMER SURVEY

Healthcare Consumers are Talking. We are Listening.

 

Every year following Medicare Annual Election Period, ConnectureDRX surveys consumers about their health plan shopping and buying habits in our “Voice of the Healthcare/Medicare Consumer Survey”. We’ve surveyed over 12,000 consumers to date and 2019 marks our 8th year of hosting this survey.

Survey analysis is always done via 3rd party data scientists and consultants.

Our data insights are supplemented by hundreds of 1-on-1 interviews focused on the user experience. We use these insights to inform the market on the various health plan buying trends we are seeing, as well as drive our product innovation.

Capture. Convert. Protect.

Today’s Modern Senior and Medicare

In our 8th annual Voice of the Healthcare-Medicare Consumer Survey, we place a special emphasis on the Medicare consumer, those preparing for retirement but not yet there, those enrolling in Medicare for the first time and individuals already on Medicare who may be making plan changes due to new options, health changes or other.

Today’s Modern Senior and our ever-evolving and complex Medicare system presents both opportunities and challenges for health plans, FMOs, brokers, PBMs, along with technology and service providers.  

HIGHLIGHTS FROM OUR 2018 CONSUMER SURVEY

What’s Important to Consumers When Shopping?

3 of 4 top items of most importance are OUT-of-POCKET COSTS 

  • Low Monthly Premium 54% 54%
  • Keep Current Doctors 46% 46%
  • Low Deductible 45% 45%
  • Lower Costs Doctor Visits 40% 40%
  • Prescriptions Covered 38% 38%
  • Preferred Hospital Access 30% 30%
  • Insurance Company Trusted Brand 29% 29%

Increased Access to Information has us Competing for Seniors’ Attention

Today’s modern aging consumer has access to more information than ever before. How do we help ensure they get the right information at the right time to make the right decisions specific to their own health and pocketbook?

Trust in Private Carriers is Rising. Trust in Medicare is High.

Trust Private Insurance Carriers

  • 63% 63%
  • 46% 46%
  • 32% 32%

Trust Online Insurance Sites

  • 12% 12%
  • 9% 9%
  • 12% 12%

Trust Independent Agents/ Brokers

  • 17% 17%
  • 28% 28%
  • 11% 11%

Trust Medicare

  • 26% 26%
  • 77% 77%
  • 29% 29%
  • Group
  • Medicare
  • Government

Age Impacts Plan Choice

Low unemployment keeps people working longer and with increased geographic mobility “66” is the new “65”!

Plan Choice at Age of Initial enrollment MA MedSupp Original Medicare
66 41% 45% 14%
67 plus 37% 41% 22%

More Personalization.

Faster Time to Enroll.

How much time does it take to enroll in a Medicare plan?

<1 Day 45%
1-2 Days 16%
1 Week 25%
1-2 Weeks 4%
<1 Day 27%
1-2 Days 22%
1 Week 35%
1-2 Weeks 8%

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