April 7, 2010
Media contact
Meg Riddle
Lead Marketing Specialist
262.408.3865
mriddle@connecture.com
ATLANTA – April 7, 2010 – Connecture, Inc., the leading provider of Web-based sales, service and process automation solutions to the health insurance industry, announced today the launch of its InsureConnect sales automation technology for Blue Cross and Blue Shield of Minnesota’s (Blue Cross of Minnesota) small group market.
Blue Cross of Minnesota has embarked on a multi-phase, multi-year program with Connecture that includes automation of multiple lines of business. Blue Cross of Minnesota selected Connecture for several reasons, including Connecture’s comprehensive suite of sales automation solutions which address multiple market segments, integration flexibility and expertise, as well as Connecture’s history of successful implementations at multiple Blues plans.
“We are delighted to welcome Blue Cross and Blue Shield of Minnesota as a Connecture client,” commented Dan Maynard, CEO at Connecture. “With 18 Blues plans using our solution, we have demonstrated our ability to successfully deliver world class individual and group solutions in a complex and changing industry. We appreciate Blue Cross of Minnesota’s unique requirements and business objectives, and we look forward to a successful partnership with them as they look to gain market advantages through the use of technology.”
“With this solution from Connecture, we will achieve a greater ability to sell more products faster, and with less expense,” states Jay Levine, SVP/Chief Information Officer at Blue Cross of Minnesota. “Equally important, the platform will also serve as the foundation for accelerating our growth in our retail (individual) market segment.”
Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota’s first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A nonprofit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.8 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to www.bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota. Each BlueCross and Blue Shield plan is an independent licensee of the Blue Cross and Blue Shield Association.
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture website at www.connecture.com. Connecture has offices at 101 Marietta Street, Suite 1600, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.